I began think a while ago after talking with two differing people. One was very disappointed with their e-reader and its lack of capabilities. They have since gotten a tablet, which they absolutely love.
The other person swore by their e-reader and had no interest in purchasing a tablet. This got me thinking about how 2 very different attitudes could exist to similar products and what the cause of this discrepancy was. Partly, I decided, that this was due to both consumer education on e-readers and appropriate marketing strategy undertaken regarding the e-reader.
Here are the slides I put together for a conference I recently presented at. Let me know your thoughts in the comments section.
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